The Importance of Writing a Great Product Description

October 20, 2014

Gene Molloy:

Wow, I got another wonderful write up from Miss Poppy’s Boutique. I’m flattered.

Originally posted on Miss Poppy's Boutique:

The Importance of Writing a Great Product Description
By Susan at Miss Poppy’s Boutique

I believe in promoting your products via any legitimate means possible. We all have different means to selling. However, despite what some fast-talking hucksters may purport, no product “sells itself.” There is no fool-proof “lazy man’s way” to get your products noticed and bought. It takes work on your part, and the more creative and tenacious you are, your products have a better chance at being seen and winding up in the possession of the buyer.

For many of us entrepreneurs, social media is the largest outlet to promote what we sell. How do you list your items? Do you just throw up a photograph, list the price, and move on to your next listing? Or do you talk about the product to grab your potential buyers’ attention?

Creative writing does a world of difference when listing your…

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Planetary Spin

October 18, 2014

Gene Molloy:

True to my promise that if someone uses my handcrafted findings in their pieces, I will put the piece on my blog, and other social media outlets, I present to you “Planetary Spin”, crafted by Susan of Miss Poppy’s Boutique.
This is how I feel jewelry artist networking should work.
These are excellent pieces Susan.

Originally posted on Miss Poppy's Boutique:



Here’s how the Planetary Spin came about.

In my studio were several beads of various sizes and blue-aqua hues that were made in India. I’ve had them for a couple of years and was waiting to see when inspiration would evolve for me. I like them for their excellent quality and beautiful blue-aqua hues. Only something extraordinary would come from them, and this week I made something pretty cosmic with them.

And if I say so, these earrings are out of this world!

I took two 12mm glass beads made in India, added two Austrian-made Swarovski crystal bicone beads, and hand wrapped American handmade ear wires from Gene’s Joint.

What I created are these unique, elegant, and fun earrings. They hang a full 2-3/4″. The planet-like glass beads have distinct blue-aqua-black swirls that dance around each…

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The Knotted Head Pin

October 18, 2014


There they are, the Knotted Head Pins. What is it, and what is it for? With any luck I’ll be able to clear that up for you.

If you do any jewelry making, you know what a head pin is, but I assume some of you have stumbled across my blog without ever attaching a single bead to anything, and so I will explain. Head pins are mostly used to drop beads onto, singly, or in combinations, so you can attach them to something else. They can be purchased at craft stores, in the findings section of the bead aisle. Some have flat bottoms, some have little eyelets on the bottom, and others have some sort of ornate embellishment cast to the bottom. The point is that there is something at the bottom for the beads to rest on.

A knotted head pin is handcrafted, and not a store-bought, mass-produced item. I prefer to make them as I need them, rather than running out to Michael’s every time I run out. The technique is pretty cut and dried, but it does take practice. It also takes its toll in flesh, mostly from the thumb and index finger of your non-dominant hand. After you have made three wraps around the smallest tip of a round nose pliers, you need to bend the wire over and push it back up into the hole. Holding the wrap between the thumb and index finger of the non-dominant hand, you have to give the piece of wire you threaded back into the hole a nice tug to pull it through. This often times results in the still loose end of the wrapped coil setting itself into some bit of flesh, like a fish-hook in a fish’s mouth. Then you put your bead on, and taking the end of the pin in your chain nose pliers, you give it one final tug, which sets the knot pretty well.

Having this technique mastered is by no means going to put the commercial head pin makers out of business, however. The knotted head pin should only be used  with beads 6mm and up. The knot is too big for 4mm beads, and overwhelms the bead itself.

If you are a person who would rather purchase knotted head pins ready-made I offer them in my shop, Gene’s Joint. While you are there browsing, you can find a few examples of how I put the knotted head pin to use for me. There are also some fine examples of some other head pins that I make, such as the infinity, and the clover.

If my creations in black and silver are too stark for your taste, and you need a little color in your life, feel free to visit my wife Susan’s shop, Miss Poppy’s Boutique.

Cracked, Twisted, and Tied Up in Knots

October 13, 2014


Here is an example of what I was writing about in my last post, “Loopy.”

The only store-bought, commercial elements in this pair of earrings are the 1 inch pieces of chain, and the cracked glass beads. Everything else was handcrafted prior to assembly.

You have already seen the handcrafted diamond-shaped ear wires in an earlier post, only these are a smaller 1 inch version. That’s the beauty of handcrafting. I can make these in any size that I, or a customer, should choose. I like to use this technique when I am crafting a custom set for someone with multiple piercings. The larger wires are used for the main holes, and the smaller wires are used for any number of secondary piercings.

If you follow my blog you have also seen the 5 loop yokes in “Loopy.” They look much different when they are crafted into a piece, don’t you think? The beauty of handcrafting these is that I can make them with any number of loops I desire, as long as it’s an odd number. Five just seems to be the proper amount for most projects. There are some exceptions, but you will have to keep coming back to find out about those.

The final handcrafted elements are the knotted head pins that hold the crackled glass beads to the yoke. These are much more desirable to me than commercial head pins. Not that I don’t have to use commercial pieces sometimes. If what I want to attach to my work is so small that the knotted bottoms seem bigger than the bead, then I have to go commercial. I also make a few different kinds of head pins so as not to repeat too much of a good thing, too often.

There are many more examples that can be found in my Etsy Shop, Gene’s Joint. I invite you to stop by and give it the once over. If you see anything you like, it can be in your hands by Halloween.


October 11, 2014


When it comes to making handcrafted jewelry elements from wire, almost everything starts with a loop, and there are plenty of ways to make them. Choosing the right tool, or the right technique for each individual project can make the difference between a fine finished piece or a misshapen disaster.

The round nose pliers is a basic tool that most handcrafters have in their arsenal. They have cone-shaped jaws that start out with a very small, maybe 1mm tip, and get progressive larger as they go down. Where you position the wire in the jaws will determine how large or small your loop will be. In order to stay consistent when creating a piece with multiple loops you must be sure to hit the same spot on the jaws every time.

A better alternative when it comes to consistency and symmetry, is the step jaw pliers. These pliers have consistent tiers which get larger as you go down. Some will have three graduated tiers on one side, and a flat jaw on the other, while others have six distinct sizes, three graduated tiers on both jaws. Experienced crafters will usually own both.

Bail making pliers are also an alternative, but they are limited. They have two round jaws, each with a different circumference. They come in different sizes, and if you want the versatility of making multiple sized loops you must have multiple pairs of pliers.

A wire jig is a great way to loop in patterns. A wire jig consists of a flat surface with holes in it, and pegs to insert into those holes. There are jigs with fixed patterns built right into them, but I find the ones you can set up multiple patterns on much more functional. Pictured up above are five loop yokes that I made on a jig. You can see how these pieces are incorporated into some finished jewelry by browsing my Etsy Shop, Gene’s Joint. You can use a wire jig to loop, curve, and bend with consistency.

I will caution you when it comes to jigs, the aluminum jig that is most commonly on the shelves of big box craft stores is garbage, and no matter what you pay for it, you’ve paid too much. I have seen it branded under a few different names, but no matter what the name, it’s the same piece of trash, and not worth it. A much better alternative is one, or all (I own the Delphi, the Cyclops, and the Centaur), of the wig jigs. I have never seen one in a craft store, but they are available online at the Wig Jig website.


October 8, 2014


Let me begin by saying I have no intention of disrespecting anyone, or their work. We all do what we can at whatever level we are at. Most jewelry artists eased into doing what they do by being assemblers, as opposed to handcrafters. I know I certainly did.


We were at the Pensacola Seafood Festival recently, and part of that festival is the arts and craft vendors. There were all sorts of artisans, wood workers, leather crafters, soap makers, candle creators, metal sculptors, axe whittlers, and jewelry artists. As a jewelry artist myself, I walked around looking to see what my fellow artists were purveying. I found it very curious that the jewelry “assemblers” were charging as much as the jewelry “makers”. Even more curious was the fact that I saw people spending $20, $30, $40, and up on things they could have had for $5 or $10 if they simply went to Michael’s, or Hobby Lobby, or Joann Fabrics, and bought the pieces to put them together.


That’s what jewelry assemblers do. They take a trip to the big box arts and crafts store and buy all the parts they need to put a piece of jewelry together.


Let’s take earrings for example. Walk into the bead section of your local arts and crafts store and look for findings. When it comes to ear wires you’ll find plenty of variations of the shepherds hook ear wires. You’ll probably find a few of those loops that hook in back as well. examine them closely and you’ll find they are all perfectly symmetrical, just like all machine-made, mass-produced things are. Then have a look at the head pins. The majority of them will be either flat on the bottom, or have an eye on the bottom. You will find some fancier ones with some sort of embellishment connected to the bottom, but those are really dead give away, machine-made. Don’t forget the jump rings. In case you don’t know what they are, they are the little rings that connect one piece to another. There is a split in them so you can open them to attach pieces. I imagine some sort of machine spits them out by the thousands in the blink of eye. Once you select a string of beads you have everything you need to assemble a few pair of earrings.


While there is nothing wrong with doing it that way, I don’t really believe that they should be touted as “handcrafted” pieces.


Handcrafted pieces can use commercial elements. Most of them do. There are people out there that make custom beads, but they are far and in between. Whenever I run across a custom bead maker that has something I can use I try to purchase whatever I can afford at the time, but since I only use black beads, I mostly buy commercial. If you are creating a piece using ear posts, those will most likely have to be commercial. Personally, I’m researching high and low to see if I can find a way to make my own. Finally, there is chain. Sometimes nothing else will work, so little bits of chain are acceptable. The caveat here is that if you use any commercial material in a handcrafted piece, say so. Disclose the fact. Let it be known.


The picture I have used for this post is of my handcrafted, diamond-shaped ear wires. I make two sizes of these, and that works out really well when I am asked to make a set of earrings for clients with multiple piercings. I challenge you to find anything like that at the big box store. If you take a look at my Etsy Shop, Gene’s Joint, you will see how I utilize them. I also make a couple of variations of the shepherds hook, and I’m working on a few other avant-garde shapes. They are just not ready for public consumption yet. Add to that the fact that I make my own head pins in a few different variation, and I make my own jump rings in whatever size suits me.  Oh yeah, I make my own yokes and drops too; we haven’t even mentioned them.


I guess I qualify as a jewelry artist.



This Is How I Work

October 6, 2014

Swarovski Abuse  Most of what you will see in my Etsy Shop, Gene’s Joint, is hand-made, with the exception of the beads. While I will occasionally use commercial findings, chain, and vintage parts, that is very rare.

I work in wire, black beads, and leather. Should you care to have anything you see in the shop come to life in any other color, I work closely with Susan, the owner of Miss Poppy’s Boutique on Etsy. She can be reached at . You can contact her and I am sure she will be glad to recreate any of my creations using my handcrafted findings,    and whatever color rocks your world.

I also sell any, and all of the handcrafted parts that make up my creations. If you can’t find them in my shop, or they are not packaged in a quantity that meets your needs, simply contact me and tell me what you need. We can work it out.

 The name of the creation pictured here is “Swarovski Abuse”. Since every creation is one of a kind, it’s easier to keep track of them by name. I try to keep it campy, coinciding with the fact that I work in black. I also offer a certificate of authenticity that passes “title’ of the creation on to the new owner, and it just makes sense to have a name to pass along.

These chandelier earrings are a whopping 3-1/2 inches long. That’s because I started them off with my handcrafted, diamond-shaped, 1-7/16ths inch ear wire. I make a smaller version of these, but for this project I wanted to go big. They definitely hold the chandeliers out away from the face, framing the jaw line beautifully.

There are three elements to these earrings that are not handcrafted. One of them is the 1 inch pieces of chain I used for the drop.  Another is the head pins. While I do handcraft both elements, my drops were too short, and my head pins were too big, for this particular creation. The third commercial component, of course, is the beads.

The beads, 4mm Swarovski bicones, and 8mm round, faceted, Czech glass, are wrapped to my handcrafted, five loop yokes. These yokes are one of the most versatile components I make. I love twisting wire, and I can make loops for miles when I’m in the mood

How It All Began

October 3, 2014

For as long as I can remember, or at least since I first heard “Meet the Beatles” back in 1964, I have been trying to create things. Music was in there, writing, and a few other attempts to wrangle my muse. I am a capable guitar player who is quite content to play the tunes that come from within, and not have to worry about how to put emotion into what other people have written.

Some while back, jewelry making entered our cozy abode. I am married to Susan of Miss Poppy’s Boutique, you see. She and her work can be found at:

I observed her work, and my opinion was often asked. I found that I enjoyed putting a critical eye on handmade creations. I began finding myself on Etsy and Pinterest. That lead me to YouTube tutorials. Before I knew what was happening, I was borrowing her tools and fiddling around with wire. I love wire.

Soon I was buying “us” better tools than the child’s toys that are sold at Big Box craft stores. I was making my own findings, and I also became the exclusive handcrafted finding maker to Miss Poppy’s Boutique, when she uses them. From finding I leapt to complete pieces, and Gene’s Joint was born.

Well, It’s Been Over A Year

October 1, 2014

Lo and behold folks, the fourth incarnation of “It’s A Twisted Life.”

Let’s face it; the blog has been struggling. Back when it all began, I was a Realtor, and the blog was called “Gene Molloy, Realtor”, or something similar. There may still be a few past clients who might be shocked to get this. Then I transitioned into property management. The blog transitioned, and morphed into “Gene Molloy, Property Manager”. I suspect that this showing up may surprise a few people from those days as well. Should this reach anyone who I’ve alienated along the way, please just unsubscribe and move on. Hating isn’t going to do anyone any good.

Finally the blog became “It’s A Twisted Life According To Gene”. I had quit my job, and my entire life as I knew it back then. Everything was changing: people, places, and things. The blog had no direction. It floundered around aimlessly, and was only interesting to me if I had something, or someone, to rant about. That was a total waste, and I had zero interest left in howling at the moon. Between my wife, the dogs, and my guitars, there was always something better to do than open WordPress. There was no reason on Earth to promote myself anymore, and when I wasn’t doing that, the blog was just so much psychobabble.

Well, the paradigm has shifted once again. The blog gets to remain “It’s A Twisted Life According To Gene” because Gene is now twisting wire. The story of how that came to pass will be in another post, but I need to promote the fact that I’m twisting wire. You see, my wife, Susan, and I have begun handcrafting jewelry. We sell it through our respective Etsy Shops. Susan owns Miss Poppy’s Boutique, and I own Gene’s Joint. Check them out.

If you have any interest whatsoever, please check back to find out; “How It All Began”.


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